Prepared for Raj & Sia · Apex Football Academy
Spring proved it works: roughly 600 families raised their hand in eight weeks. Now let's point that same engine at fall enrollment and pack the roster, without fronting the season before it pays.
See The September PlanA proposal for our June 9 strategy call
The Spring Proof
This past spring we ran the academy's first real paid campaign. In about eight weeks, on a modest budget, here is what it pulled in.
That was a spring test on a fraction of a real budget. Fall enrollment is the real prize, and now we know exactly what to run.
Fall is when families commit for the season. Most academies fill it on word of mouth and hope. You do not have to.
Families decide in late August and early September. Miss that window and you miss the intake for the whole year.
It filled 50 to 60 last year. Spring showed the real demand is far bigger than the families who happen to hear about you.
Every unfilled place is a full season of fees, and most players stay for more than one. A half-full roster is money left on the pitch.
Right now there is no system built to convert the fall rush. The demand shows up either way. The question is who captures it.
The demand is there. Spring proved it. Let's build the machine that turns it into a full roster.
The Plan
One campaign, built around your August prep program and aimed straight at the fall signup window. Football-first, ROI-first.
Filmed during Sia's August prep program: real training, real skill, the Apex experience. Hype and proof that show the academy and the coaching, not a wall of testimonials.
Meta and retargeting timed to the late-August and early-September window, running the offer that pulled 600 forms in spring, now tuned for enrollment instead of awareness.
Intake form to booked tryout, built to convert the fall rush into committed players, not just a pile of leads. The spring funnel, rebuilt for signups and show-ups.
We fold in the four new school programs you signed, so the same campaign feeds those enrollments too. One engine, more rosters to fill.
The Runway
Here's the path from this call to September enrollment. The work is back-loaded to August, right where it belongs.
We green-light today and reserve your spot with a deposit. I bring the spring ROI recap so the numbers are clear before anything starts.
We set the enrollment offer, the targeting, and the shot list around your August prep program. No filming yet, just the blueprint.
We shoot during Sia's August program. Real football, real energy, the footage that powers the whole launch.
We build anticipation before signups open, so families already know Apex by the time the offer hits.
Paid launch at full strength, right when families are committing for the season. This is where the roster fills.
The Numbers
This is not a cost. It's the cheapest seat-filling you will ever buy.
Every one of those extra players is a full season of fees, and most stay for more than one. Run your average player value against 40 to 90 new spots, and the campaign pays for itself many times over.
The Investment
Structured so you are never fronting the season before it pays. Here is exactly what it costs.
Hold your spot today
Then $3,500/mo for 6 months, starting late August once enrollment revenue is landing. You reserve the season now for $400; the real investment only kicks in when players are signing up. Ad spend is separate, paid directly to Meta, and controlled by you.
Reserves your spot for the season and kicks off prep. That is all that moves now.
Kicks in from late August, once enrollment revenue is landing. The campaign funds itself out of the players it brings in.
Paid separately and directly to Meta, controlled by you, so you can dial it up as the roster fills.
This is not a gamble on a new idea. Spring already moved the needle on a fraction of this budget. You start for just $400, the bulk is deferred until enrollment revenue is landing, and if you're not feeling it at the 3-month mark, you walk. No penalties, no questions.
All we're doing now is running the proven play at the one moment it matters most.
$400 to hold your spot now, then $3,500/mo for 6 months starting late August, once enrollment revenue is landing. Ad spend is separate and paid directly to Meta. It is structured so the campaign pays for itself out of the players it brings in, and it comes with a 3-month love-it-or-leave-it.
Last year filled 50 to 60 on word of mouth. Spring showed the demand is far bigger than that. A timed campaign captures the families that word of mouth never reaches, in the exact window when they are deciding.
Agreed, and neither do we. This is football-first: the training, the skill, the academy experience. We prove it through the work on the pitch, not a stack of testimonials. Your brand stays the hero.
Built in. The same campaign feeds the four programs you just signed, so you are filling more than one roster off one engine.
Spring already beat expectations on a fraction of this budget, so we are not starting from zero. The bulk of the investment is deferred until enrollment revenue lands, and you can walk at the 3-month mark if it is not working. The structure keeps the risk on us, not you.
If you're in, here's exactly what happens next:
We align on the plan today and give it the go.
A $400 June deposit reserves the season and starts prep.
We shoot during the prep program and start dropping content.
Full push when families are signing up. Watch the roster fill.
Built specifically for Apex. Spring was the proof. Let's run it back, bigger.